TOTAL RETAIL® Expands
Customer Relationship Management
Utilities
“...provide a consistent customer
experience across all selling channels with centralized
customer demographics...”
Target market customers based on specific
interests and programs
Toronto, August 26, 2002
Magstar Inc., an established provider of
fully integrated, multi-channel retail enterprise software
solutions to small to medium chain operators, announces TOTAL
RETAIL® Customer Relationship Management (CRM) now
available with Version 6.1 of TOTAL RETAIL®.
TOTAL RETAIL® provides fully
integrated functionality to manage distributed retail outlets,
wholesale and catalog sales, warehouse / distribution centers
and e-Commerce.
TOTAL RETAIL® CRM is a complete
Customer Relationship Management and Loyalty application that
lets retailers target market customers based on customer
specific interests and marketing program selection. It tracks
customer demographics with purchase history detail so that you
know who is buying what products, at what store and when.
CRM supports mailings, frequent buyer,
third party loyalty programs and Preferred Customer rewards
with points accrual, event and item discount pricing. CRM users
can assign customers to multiple loyalty programs with
designated reward levels and bonus points per dollar spent
based on the customer selected program categories. Users can
also apply a Loyalty Program Bonus to specified items.
With third party loyalty programs, such as
Air Miles®, Magstar identifies qualifying purchases (sales
value, any promotional items and customer account number) on a
periodic basis and submits to the respective loyalty group for
processing.
TOTAL RETAIL® users can provide a
consistent customer experience across all channels with
centralized customer demographics, and purchase detail capture
at every point of contact: Stores, Call Center, Order Entry,
and the Internet.
About Magstar:
Founded in 1985, Magstar provides fully
integrated, enterprise-wide, retail software to a variety of
small to medium hard and soft line specialty retail chains in
the US, Canada and the Caribbean along with business
consulting, custom software development, system hardware,
installation, training, service and 7x24 support.
TOTAL RETAIL® integrates business
processes across all operational departments and divisions:
Finance, Buyers, Stores, and Operations, including
wholesale/distribution, mail order catalog and e-Commerce. As
one application updates its information, related areas and
functions are dynamically refreshed to provide consistent and
up-to-date data across the enterprise.
# # #
