Tilley Endurables Selects TOTAL RETAIL®
“...Magstar understands our
business.”
Travel clothing maker connects multiple
channels in Real-Time
Toronto, October 15, 2002
Magstar Inc. is pleased to announce that
Toronto based Tilley Endurables, Inc. has selected
Magstar’s fully integrated TOTAL RETAIL® to replace
its legacy retail, wholesale, and financial systems.
Tilley Endurables is an international
multi-channel retailer with stores, catalog call centers and
Web-store operations. The company also sells products through
its wholesale division to third party retailers in Canada, the
US, and other countries. The new TOTAL RETAIL® system will
connect the Tilley Endurables’ North American operations
in real-time over a Wide Area Network (WAN).
In January 1980, Alex Tilley, founder of
Tilley Endurables, decided to oversee the making of a proper
sailing hat in keeping with the quality of the mahogany and
teak sailboat that he had restored. Initially selling the
Tilley Hat from his home, Alex expanded the product line in
1981 to include proper sailing shorts and then trousers.
Successful marketing soon led to the founding of a small
mail-order company, Alex Tilley and Family's Nautical Gear that
has grown to become Tilley Endurables, Inc., makers of
“The Tilley Hat and The Finest Travel Clothing in the
World”. www.tilley.com
Thurstan Berkeley, Chief Financial Officer
at Tilley Endurables, said, “Managing our multiple
distribution channels has become increasingly complex. Making
inventory investment decisions requires timely information,
which our legacy system was increasingly unable to provide. We
need a fully integrated system that will help us to effectively
manage our growing businesses.
After an exhaustive vendor search, we
selected Magstar and its TOTAL RETAIL® solution. The
software fulfills our needs for integrated Merchandising,
In-store Systems, Wholesale, Mail Order, Internet, Customer
Relationship Management, and complete financial management for
our US and Canadian divisions. And Magstar understands our
business.”
Magstar's Director of Marketing, Paul
Becker said: "We are extremely pleased to be chosen by
Tilley Endurables as its technology partner. The Tilley
Endurables success story underscores the importance of customer
loyalty and employee satisfaction as well as the value of
retail enterprise integration.
Key objectives for Tilley Endurables
included ease of use and the availability of performance data
for a variety of users across all channels; to foster customer
loyalty and profitability through Customer Relationship
Management (CRM); to improve promotional effectiveness; to
optimize inventory position and move products faster for
improved turns and Return On Investment; and to reduce the
administrative workload throughout the enterprise.”
About Magstar Inc.
Founded in 1985, Magstar provides fully
integrated, enterprise-wide retail application software and
professional services to a variety of small to medium sized
specialty operations in the US, Canada and the Caribbean Basin.
Services include business consulting, work process analysis,
custom software development, providing system hardware,
installation, training, and 7x24 support with remote facilities
management.
TOTAL RETAIL® integrates business
processes across all operational departments and divisions:
Finance, Buyers, Stores, and Operations, including
warehouse/distribution, call center and the Internet. As one
application updates its information, related areas and
functions are dynamically refreshed to provide consistent and
up-to-date centralized information on demand.
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