Small but Mighty

Top 5 Performer on the RIS Software Leaderboard
"Magstar would not be Magstar if not for the dedication and contribution of our team members. As a result of their commitment to Magstar, our applications, and our customers, we have been continuously recognized as a Top 5 Performer on the RIS Software Leaderboard for Customer Satisfaction, Referral, and Quality of Support. I am forever grateful for my team's passion and dedication." – Steven Greenwood, President

Meet the Team

Every customer has their own dedicated account manager who knows the ins and outs of their business. When trouble calls, they answer.
Find out what makes our customer service so special. No call centers. No helpdesks. No hierarchy of support.

Steven Greenwood, President

Steven Greenwood

President

In 1986, Steven and Ronald Ross founded Magstar. Steven transitioned into the role of President once the company was acquired by CHS in 2012. He is a well-known figure in the retail industry with over 45 years of experience.

In 1986, Steven and Ronald Ross founded Magstar, one of the few software solution providers addressing the needs of the Retail SMB market at that time. For the first 26 years, Steven served as the VP of Operations and transitioned into the role of President once the company was acquired by Constellation Homebuilder Software in 2012. He is a well-known figure in the retail industry with over 45 years of experience.

During his spare time, Steven enjoys the company of his grandchildren, plays golf with friends, and appreciates a glass of excellent scotch.

Alan Witz, Vice President, Account Management

Alan Witz

Vice President, Account Management

Alan takes pride in the fact that he has worked with Magstar for over 20 years. With a background in Mechanical Engineering and an MBA degree, he is responsible for managing all customer projects and newly released products and upgrades.

Alan takes pride in the fact that he has worked with Magstar for over 20 years. With a background in Mechanical Engineering and an MBA degree, he is responsible for managing all customer projects and newly released products and upgrades. Overall, Alan has over 20 years of experience in retail information systems and stays current by researching industry trends and obtaining feedback from customers.

When he’s not in the office, Alan likes to stay active, discuss politics, loves to travel, and play music (in his previous life he was a drummer).

Alex Hui, Senior System Analyst / Technical Consultant

Alex Hui

Sr System Analyst / Technical Consultant

Alex has been with Magstar for over 27 years. Serving as an internal technical support to Magstar’s team, Alex can answer and provide suggestions to all technical inquiries. With over 29 years of industry experience, Alex is knowledgeable, reliable and very quick to respond.

Alex has been with Magstar for over 27 years and has a very thorough understanding of the technology behind Magstar’s software solutions. Serving as an internal technical support to Magstar’s team, Alex is a human Wikipedia for customers and can answer and provide suggestions to all technical inquiries. With over 29 years of industry experience, Alex is knowledgeable, reliable and very quick to respond.

Some of Alex’s interests include traveling the world and spending time with his family.

Karu Karunadeva, Software Analyst/Project Manager

Karu Karunadeva

Software Analyst/Project Manager

At Magstar, some of Karu’s responsibilities include performing gap analysis, project management, designing/modifying databases, and business management. It’s been 10 years since Karu joined Magstar and he never looked back.

At Magstar, some of Karu’s responsibilities include performing gap analysis, project management, designing/modifying databases, and business management. Overall, he has more than 20 years of experience in the retail/wholesale industry and in the past, he managed an IT team focused on projects centered on security, systems development, and office automation support. It’s been 10 years since Karu joined Magstar and he never looked back.

Some of Karu’s hobbies include spending quality time with his family, watching basketball games, getting hooked on television shows, and traveling.

Elena Mikhailovskaia, Senior Account Manager

Elena Mikhailovskaia

Senior Account Manager

Customers know Elena as an intelligent and trustworthy Account Manager who’s been with Magstar for more than a decade. Elena has a Bachelor of Commerce degree along with an MBA, and specializes in managing wine/liquor and drugstore chains.

Customers know Elena as an intelligent and trustworthy Account Manager who’s been with Magstar for more than a decade. Elena has a Bachelor of Commerce degree along with an MBA, and specializes in managing wine/liquor and drugstore chains. She is a typical Sagittarius, loves to make jokes, always see the bright side of things, and is willing to lend a hand any way that she can.

Elena is an explorer as she enjoys travelling, visiting new places, playing golf and tennis.

Lucy Shi

Senior System Analyst

Lucy is a seasoned developer with over 25 years of experience as a programmer analyst. She has been a vital addition to Magstar’s team for over 20 years. With the ability to code in various programming languages, Lucy can make any software customization come to life.

Lucy is a seasoned developer with over 25 years of experience as a programmer analyst. She has been a vital addition to Magstar’s team for over 20 years. With the ability to code in various programming languages, Lucy can make any software customization come to life.

When she has free time, Lucy loves to travel and immersing herself in the world of books.

Ludmila Krupnik, Senior Systems Analyst

Ludmila Krupnik

Senior Systems Analyst

Ludmila has been with Magstar since 1998. She has a Master’s of Science in Mathematics degree and enjoys applying her problem-solving and technical expertise. Some of her daily tasks involve interacting with customers, gathering user requirements, developing documentation, and providing expert knowledge of system processes.

Ludmila is a bright and vibrant Systems Analyst who’s been with Magstar since 1998. She has a Master’s of Science in Mathematics degree and enjoys applying her problem-solving and technical expertise. Some of her daily tasks involve interacting with customers, gathering user requirements, developing documentation, and providing expert knowledge of system processes.

Since last year, Ludmila is a proud grandma. When she’s not with her grand-child, she enjoys reading novels, traveling, and Flamenco dancing.

Magstar

Mike Choi

Senior System Analyst

Mike is a superhero in disguise. By day, he converts tea into code and astonishes customers with his fast resolutions and attentive manner. He plays a vital role in design discussions, believes in simplicity, and works with customers to perform the analysis, testing, and installation of Magstar applications.

Mike is a superhero in disguise. By day, he converts tea into code and astonishes customers with his fast resolutions and attentive manner. He plays a vital role in design discussions, believes in simplicity, and works with customers to perform the analysis, testing, and installation of Magstar applications.

By night, he loves to watch and play golf, soccer, and tennis, and spends his free time learning how to play a traditional musical instrument.

Ching-Ting Ho, POS/Client Support Analyst

Ching-Ting Ho

POS / Client Support Analyst

Ching-Ting has been with Magstar for over 9 years. Previously, her responsibilities centered on providing support for the back office application, only recently she is endowing POS customers with her attention. The majority of Ching-Ting’s customers are in the wine/liquor and apparel industry.

Ching-Ting has been with Magstar for over 9 years. Customers call Ching-Ting a guardian angel as she is patient, attentive, and responds to all questions immediately. Previously, her responsibilities centered on providing support for the back office application, only recently she is endowing POS customers with her attention. The majority of Ching-Ting’s customers are in the wine/liquor and apparel industry.

Outside of the office, Ching-Ting enjoys spending quality time with her niece.

Ludmila Krupnik, Senior Systems Analyst

Naftali Nathan

Senior Developer

Naftali’s specialty lies in Point of Sale software and hardware. As a valued member of the Magstar team for over 9 years, Naftali is responsible for developing and enhancing the POS while managing card processor integration projects and building relationships with third parties.

Naftali’s specialty lies in Point of Sale software and hardware. As a valued member of the Magstar team for over 9 years, Naftali is responsible for developing and enhancing the POS while managing card processor integration projects and building relationships with third parties. Naftali is a seasoned developer and actively participates in many product development projects and assists Alex with technical issues. He is always eager to learn about the new technology and hardware dominating the retail landscape.

Veronika Naumenko, Accounting Manager

Veronika Naumenko

Accounting Manager

Veronika has been with Magstar for over 10 years and has ensured that the company’s books are always in order. Some of her responsibilities include data processing, general ledger entries, handling yearly closing processes, financial budgeting, hardware sales, and office administration.

Veronika is a bundle of energy and a professional multi-tasker when it comes to accounting. She’s been with Magstar for the last 10 years and has ensured that the company’s books are always in order. Some of her responsibilities include data processing, general ledger entries, handling yearly closing processes, financial budgeting, hardware sales, and office administration.

She’s an optimist, a realist, and very spontaneous. On her spare time, Veronika is at the gym or enjoying a novel by many of her favorite authors.

Ben Miller, Point of Sale Support

Ben Miller

Point of Sale Support

Since joining the Magstar team in 2012, Ben really enjoyed getting to know Magstar’s customers. It’s a pleasure for him to work with everyone and to help ensure that Magstar’s POS is effective and tailored as much as possible for each of our customers.

Since joining the Magstar team in 2012, Ben really enjoyed getting to know Magstar’s customers. Providing support that suits each of the customer’s individual styles of management and levels of technical expertise fills each day with interesting challenges. It’s a pleasure for him to help ensure that Magstar’s POS is effective and tailored for each of our customers.

Outside of Magstar, Ben is a musician, and occasionally gets to embark on small tours across Canada with some Country music artists. As a more recent hobby, he found a love for aviation and recently obtained his private pilot’s license.

Alena Blyshchyk, Marketing Specialist

Alena Blyshchyk

Marketing Specialist

Alena is a recent addition to the Magstar team with 5 years of online and offline marketing experience under her belt. At Magstar, she is continuously building upon existing partner and customer relationships, exploring new online marketing opportunities, and preparing for event and advertising initiatives.

Alena is a recent addition to the Magstar team with 5 years of online and offline marketing experience under her belt. She enjoys the thrill of helping brands tell their story. At Magstar, she is continuously building upon existing partner and customer relationships, exploring new online marketing opportunities, and preparing for event and advertising initiatives.

Some of her hobbies and interests include snowboarding, weight lifting, reading dark fiction, and learning about human motivation.

The Evolution of Magstar

1986

Steven Greenwood and Ronald Ross establish Magstar

1993

NCR recognizes Magstar as a Retail Council Advisor

1999

Magstar launches the 1st generation of POS software

2002

Magstar launches the 1st version of graphical POS

2003

IBM recognizes Magstar as a Retail Store Innovator for
Magstar’s Total Retail and POS solution

2004

DigiPOS recognizes Magstar as a Canadian Partner of the Year

2006

Magstar launches the 1st generation of Total Warehouse

2007

DigiPOS recognizes Magstar as a North American
Reseller of the Year

2009

Magstar launches the 1st generation of Total BI

2010

Magstar achieves Microsoft Gold Certified Partner status

2010

Honeywell identifies Magstar as an Esteemed Member
of ISV Advisory Council

2010

RSPA presents Magstar with the Innovative
Solution Award

2012

Ronald Ross retires. Magstar is acquired by
Constellation Dealership Software.

2013

Magstar wins Partner Award for Achievement on
behalf of NCR

2016

Magstar celebrates 30th anniversary!