Magstar NewsNewsMagstar is Voted #1 on RIS Software LeaderBoard 2010 for Mid-Sized Retailers Magstar to Showcase Green Wireless Total Warehouse Solution at NRF 2011 Magstar To Exhibit Mobile POS at NRF's 100th Mobile POS Helps Retailers Save Money, Keep Customers Happy While Retailers Can Still Go Green |
POS As A Profit CenterQ&A: POS To Enhance Profitability, Merchandise Optimization and Customer MarketingHow is POS evolving to meet today's increasing in-store digital and consumer needs?The number one reason customers don't return to a store is that they 'forget' about that retail outlet. (Source: Bill Glazier, Glazier-Kennedy). State-of-the-art POS ensures memorable and favorable customer experiences. Every point of human, digitally interactive in-store contact can be leveraged to meet customer's current and perceived ongoing needs. Synchronized, real-time POS statistics are integrated with Purchasing. Management can respond to style changes and item trends fast. Goods sell with less markdowns for greater profit. Floor space is allocated to fast moving items while pruning slow movers. When staff know inventory counts are bullet-proof, less theft results. CSR's can complete regular and custom orders faster, interact with customers more and not make errors. POS has an important customer-facing function. How can it best be designed to deliver speed, convenience and the best possible customer satisfaction levels?POS can become a marketing and profit-generating center. POS gives CSR's, self-service POS kiosks, customer-owned mobile devices, or CSR's with access to full-featured lightweight wireless mobile POS units, instant access to proven customer history and preferences. Reliable order and delivery status is one click away. CSR's can knowingly sell, upsell, cross-sell, promote special programs and create high quality, highly targeted interactions between themselves and purchasers. Customers can serve themselves, if they wish. Customers can also make returns without an original sales slip. With full-featured mobile POS, CSR's can do suspend or retrieve lane busting, complete secure credit and debit transactions, and accompany and assist customers. Full-featured mobile POS units given to CSR's let them move inside or outside the store with ease, and be confident in the information they provide customers. CSR contact becomes a truly customer-centric, service-oriented experience. Customers know they will save time, be recognized and can more easily enhance their lifestyle pursuits. Shopping becomes tailored to their precise needs and wants. How can retailers achieve benefits from implementing systems to check or order inventory at other stores?Centralized, accurate information on demand is possible when fully-integrated multi-channel inventory management solutions update inventory enterprise-wide in true real-time. Inventory status can be trusted at the current store, other stores, online, or via other existing channels. The POS or CSR can tell customers exactly what, when and where merchandise is and exactly when it will be available. All goods can be seen, sold and profits dropped to the bottom line quickly. What adaptations will POS make in the era of mobile commerce?Customer-owned mobile devices provide highly useful, yet necessarily constrained, access to POS. Empowering CSR's with sophisticated full-featured handheld mobile POS ensures CSR's can interact and move with customers throughout the store, drive-through, mall or parking lot. Inventory can be checked by product description or SKU. CSR's can sign up and display customer loyalty ID, scan drivers' licenses, do age verifications, and process payments. Full-featured mobile POS becomes a walking mobile returns desk where customers receive bar-coded receipts from CSR's when they enter the store. Customers can shop or proceed to the check out where the return receipt is scanned and their purchase recalculated or refunded. Full-featured mobile POS devices also boost staff productivity and ROI by doing ongoing inventory counts, receivings and shelf price verifications. A store system mobile-POS also dramatically reduces checkout counter footprint costs vs. a dedicated POS, and eases holiday shopping bottlenecks. Customers benefit and additional profitability is made possible. About Magstar Total RetailMagstar Total Retail is a robust, proven ERP solution designed by retailers for retailers. Comprehensive, fully-integrated and cost-effective for multi-channel chains or single specialty stores, Magstar's clients notably improve their merchandising and maximize profits year-over-year. Magstar also offers Total POS, Total Mobile POS and Total Warehouse solutions. |
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