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Freeds Selects Total Retail

“We chose Magstar with its reputation for strong retail expertise, a stable system architecture and commitment to customer service.”

Canada’s Largest Independent Men’s Clothier Integrates Business Operations

Toronto, April 16, 2003 - Magstar Inc. is pleased to announce that Freeds of Windsor will replace its legacy information technology with Magstar’s Total Retail enterprise management software. Freeds will streamline and simplify its operations through integration of all aspects of its business, including customer relationship management, merchandising and replenishment, financials (AP, AR and GL), and point of sale (POS) with integrated high-speed payment processing.

Established in 1929, Freeds is a third generation family business that has become Canada’s largest independent men’s clothier operating from a 50,000 square foot facility five minutes from the Detroit/Windsor tunnel. Freeds retails men's and women's fashions and footwear with a showcase of renowned designer labels from Canada and around the world. www.freeds.com

Ari Freed, owner/partner at Freeds, said, “Our legacy systems served us well but they were dated. We recognized that implementing a fully-integrated POS and back office system would improve our ROI through more efficient business management, improved customer service and inventory control. We reviewed several vendors. We saw that Total Retail was a great fit for Freeds and talked to Total Retail users. We chose Magstar with its reputation for strong retail expertise, a stable system architecture and commitment to customer service.”

Magstar's director of marketing commented: "We are very pleased to be chosen by Freeds. Delivering relevant and timely data to decision-makers is essential for effective management. Lack of application integration implies that significant costs and delays are incurred through redundant data entry, data validation, missing vendor AP discount dates, manual report distribution, and so on. Studies show that fully-integrated systems improve fundamental business processes, reduce costs, and improve efficiency and productivity as well as intangibles such as brand image, customer loyalty and employee satisfaction.”

About Magstar, Inc.

Founded in 1985, Magstar is a leading provider of fully-integrated, enterprise-wide retail application software and services to small to mid-sized chain operations in the US, Canada and the Caribbean Basin.

Professional services include business consulting, work process analysis, custom software development; system hardware including retail hardened Linux POS terminals with available touchscreen and RF handheld devices; system installation, training, and 7x24x365 support with remote facilities management.

Linux-based Total Retail integrates business processes across all operational departments and divisions. It is a highly automated, fully integrated multi-channel merchandising and inventory control and financial management system that provides accurate and timely business intelligence without repetitive and labor intensive data entry and paperwork. As one application updates its information, related areas and functions are dynamically refreshed to provide consistent and up-to-date centralized information on demand.

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