MAGSTAR TOTAL RETAIL FOR THE AUTOMOTIVE AFTERMARKET
Keep Your Shop Operations in Top Gear
Tailored and integrated tools from experts in mid-sized retail
One Central Software for Aftermarket Efficiency
Forging a seamless connection between your Point of Sale, accounting software and inventory system is essential for an automotive aftermarket retailer managing multiple locations.
It makes life easier for both employees and head office, resulting in better run stores and better customer experiences. A streamlined, unified system also eliminates gaps in communication that can slow down your supply chain or cause security vulnerabilities.
How Unified Retail Management Supports Automotive Aftermarket Businesses
A comprehensive retail management solution supports automotive retailers in a variety of ways:
Customer Relationship Management and Loyalty
Car owners take a lot of pride in their vehicles. Automotive after-market franchised retailers can be responsive to this fact by managing their customer relationships effectively with the use of Magstar’s CRM module, allowing them to:
- Utilize loyalty programs and gift cards to gather more data and to develop stronger relationships with customers, treating them as unique individuals and remembering their preferences and information about their vehicles
- Reward frequent shoppers with on-receipt coupons that encourage emotional loyalty
- Keep a vast database of customer data that allows you to custom tailor which promotions they receive
Smart Inventory Management
By monitoring and ordering inventory using an automated system, you can:
- Quickly identify understocked items
- Automate replenishment and distribution
- Accommodate limited space and maximize visibility of best-selling items
- Match inventory to the unique needs and demands of each of your locations
- Place, track and manage special orders and backorders
Magstar’s system is designed with an understanding of how important promotional offers are to automotive retailers and their customers.
- Run multiple overlapping promotions simultaneously
- Manage the sending of flyers to customer addresses collected in Magstar’s CRM
- Automatically ensure stock availability of items connected to promotions
- Monitor and manage promotional pricing from your various vendors
- Combine regular seasonal offers for all customers (like an annual sale on winter tires) with customized offers for individuals (like a headlight restoration offer for those customers you know have an older vehicle)
Omnichannel Retail
Premium quality customer service is one of the hallmarks of the successful automotive aftermarket retailer. Thinking beyond the storefront, an omnichannel experience improves a retailer’s ability to cater to their customer and earn their loyalty. When your customers want a product to take care of their vehicle, they want it as soon as possible. Magstar’s Omnichannel ERP solution interfaces with web and mobile solutions and when integrated with all your channels can allow your customers to:
- Run multiple overlapping promotions simultaneously
- Browse for items online or on a mobile device and ensure the items they want are in stock in your store for when they come into their preferred location
- Create online shopping baskets ahead of time to send to the store and have set aside and ready to view on by the time they arrive at the indicated location
Track and Understand Buying Patterns
Sell more by gathering deep, meaningful insights about the communities you serve and their tastes from location to location, utilizing your valuable shelf space for the products that sell best.
- Collect customer information into Magstar’s CRM just by scanning an ID
- Aggregate your sales data from the POS to track automotive trends and seasonality
- Use reporting and analytics to enable and improve distribution planning
- Track the performance of sales and marketing campaigns to see what’s working, ensuring your marketing communications are reaching the right people with the right offers
- Tailor your offerings from store to store, getting down to granular variations that maximize loyalty within unique communities
Product Development Driven by Automotive Aftermarket Best Practices
You’re not just any other retailer – your business comes with unique challenges that call for specialized solutions, and Magstar understands that. The solution comes preconfigured with the core fields, reports and automated workflows that all automotive aftermarket retailers need.
Magstar has spent thirty years establishing close relationships with its existing clients in the automotive aftermarket industry, driving improvements and changes to give them the best possible technology for their specific needs. It’s through these relationships that we are able to incorporate many industry-specific best practices into our software development.
Sample Features
Boost profits with at-the-register automatic offer suggestions based on loyalty member transaction histories, checking to see if there’s anything currently in store that would appeal to them based on their past purchases.
Manage the complexities of multiple warehouses using our custom service center module, designed specifically to help retailers to manage automotive service bays.
Deal with unique or complicated pricing like working with multiple currencies, bonded versus duty-paid warehousing, customer-specific trade sale pricing, varied franchisee requirements, plus the requirement for a made-to-order service center module.