MAGSTAR TOTAL RETAIL FOR GENERAL MERCHANDISE
Retail Software That Connects Your Stores, Staff, and Stock
Tailored and integrated tools from experts in mid-sized retail
The Power of One Central System
Forging a seamless connection between your point of sale, accounting software and inventory system is essential for a retailer managing multiple locations.
It makes life easier for both employees and head office, resulting in a smoother experience for your customers, but it also eliminates gaps in communication that can be security vulnerabilities.
How Unified Retail Management Supports Growing Retail Chains
Mid-sized retailers experience a wide range of benefits from our tailored retail management software:
Keep Customers Coming Back
Customer relationship management is the secret to success for many mid-sized retail chains. With Magstar Total Retail, you can:
- Use loyalty programs and gift cards to gather more data and to develop stronger relationships with customers, anticipating moments like birthdays, weddings, and other significant life events
- Reward frequent shoppers with on-receipt coupons that encourage loyalty
- Send targeted offers, like seasonal deals or location-specific promotions
Manage Promotions Without the Hassle
Strategic marketing promotions are part of making sure your store is the first thing on people’s minds, and the Magstar system is designed to accommodate and incorporate everything you need to run one successfully:
- Run multiple overlapping promotions simultaneously
- Manage the sending of flyers to customer addresses collected in Magstar’s CRM
- Automatically ensure stock availability of items connected to promotions
- Combine regular seasonal offers for all customers (like New Year’s Eve) with targeted offers for individuals
- Send offers to the most relevant customers, targeting the right people with the right offers
Smart Inventory Management
At busy seasonal times and year-round, being able to manage and monitor inventory so that supplies are constantly in stock can help your stores to develop a reputation as the go-to place that always has what customers need.
- Quickly identify understocked items that are selling fast
- Automate replenishment and distribution, both from warehouse and between stores
- Accommodate limited space and maximize visibility of best-selling items
- Match inventory to the unique needs and demands of each of your locations
- Reduce order sizes on items that are slow sellers
Sell Through The Channels Your Customers Prefer
Making customers’ lives as easy as possible is the best way to ensure they come back to your store. Modern omnichannel capabilities are the key to outshining the competition when it comes to convenience. Magstar’s solution interfaces with web and mobile solutions, and when integrated with all your channels can allow your customers to:
- Browse for items online or on a mobile device and ensure the items they want are in stock in your store for when they come into their preferred location
- Call ahead to a store and set aside items for them to come in and purchase later
- Call or go online to place an order to be delivered to a store for items not currently in stock
- Make a purchase in-store and have the items shipped to a home or business address
- Purchase items either in-store or online and arrange to have them delivered later
Know What Sells Where
Sell more by gathering deep, meaningful insights about the communities you serve and their tastes from location to location, utilizing your valuable shelf space for the products that sell best.
- Collect customer information into Magstar’s CRM just by scanning an ID
- Aggregate your sales data from the point of sale to track the trends and seasonality
- Use reporting and analytics to enable and improve distribution planning
- Track the performance of sales and marketing campaigns to see what’s working, ensuring your marketing communications are reaching the right people with the right offers
- Tailor your offerings from store to store, getting down to granular variations that maximize loyalty and sales and minimize unsold stock
Product Development Driven by Years of Industry Experience
You’re not just any other retailer – your business comes with unique challenges that call for specialized solutions, and Magstar understands that. The solution comes preconfigured with the core fields, reports and automated workflows that all party supply stores need.
Magstar has spent thirty years establishing close relationships with its existing clients in the retail industry, driving improvements and changes to give them the best possible technology for their specific needs. It’s through these relationships that we are able to incorporate many industry-specific best practices into our software development.
Sample Features
Boost profits with at-the-register automatic offer suggestions based on loyalty member transaction histories, checking to see if there’s anything currently in store that would appeal to them based on their past purchases.
Maintain the right mix and balance at each individual store by using automated inventory management that orders smaller amounts of slow-selling product and anticipates the days you tend to have high sales volumes, preparing ahead of time.
Track a vast number of fields in the customer relationship module, including: Date of Birth (Age and Birthday), Gender, Marital Status, Associated Accounts (e.g. spouse, friends, children), Company, Purchase History, and so on.