MAGSTAR TOTAL RETAIL FOR PARTY SUPPLY & SPECIALTY STORES
Built for Specialty Stores That Celebrate the Details
Tailored and integrated tools from experts in mid-sized retail
The Advantages of an All-In-One Solution
Linking your sales, inventory, and accounting tools into one system is the key to success for party supply and specialty chains with multiple locations.
It helps your team work faster, gives head office a clear view, and gives your customers a smooth and pleasant shopping experience. Connected systems also eliminate gaps in communication that can be security vulnerabilities.
How Unified Retail Management Supports Party Supply and Specialty Retailers
A comprehensive retail management solution offers a host of benefits for party supply and specialty stores, including:
Know Your Shoppers, Reward Their Loyalty
For stores whose business model thrives on helping their customers to celebrate special moments, excellent customer relationship management is a must.
- Utilize loyalty programs and gift cards to gather more data and to develop stronger relationships with customers, anticipating moments like birthdays, weddings, and other significant life events that don’t fall on the same day for every customer
- For corporate customers, keep track of their preferences and annual parties to allow easy reordering and planning for their managers
- Reward frequent shoppers with on-receipt coupons that encourage emotional loyalty
- Keep a vast database of important dates and automatically email promotions to people coming up on an annual milestone, knowing who celebrates what
Celebrate Every Event with Smart Promotions
Strategic marketing promotions are part of making sure your store is the first thing on people’s minds when they need to throw a party, and the Magstar system is designed to accommodate and incorporate everything you need to manage when you run a promotion.
- Run multiple overlapping promotions simultaneously
- Manage the sending of flyers to customer addresses collected in Magstar’s CRM
- Automatically ensure stock availability of items connected to promotions
- Combine regular seasonal offers for all customers (like New Year’s Eve) with targeted offers for individuals (like an upcoming anniversary)
- Send offers to the most relevant customers, targeting the right people with the right offers
Keep Shelves Full During Busy Seasons
At busy seasonal times, being able to manage and monitor inventory so that supplies are constantly in stock can help your stores to develop a reputation as the go-to place that always has what customers need on hand.
- Quickly identify understocked items that are selling fast
- Automate replenishment and distribution, both from warehouse and between stores
- Accommodate limited space and maximize visibility of best-selling items
- Match inventory to the unique needs and demands of each of your locations
- Reduce order sizes on items that are slow sellers
Convenient Shopping, Online, In Store or by Phone
Whether your customers are throwing a deeply personal party or a large business event, making their lives as easy as possible is the best way to ensure they come back to your store the next time they need to celebrate. Modern omnichannel capabilities are the key to outshining the competition when it comes to convenience. Magstar’s retail management solution interfaces with web and mobile solutions, allowing your customers to:
- Browse for items online or on a mobile device and ensure the items they want are in stock in your store for when they come into their preferred location
- Call ahead to a store and set aside items for them to come in and purchase later
- Call or go online to place an order to be delivered to a store for items not currently in stock
- Make a purchase in-store and have the items (like heavy or bulky amounts of supplies) shipped to a home address, business address, or event location
- Purchase items either in-store or online and arrange to have them delivered later to the event location on the day of the party
Track Buying Trends to Make Informed Decisions
Sell more by gathering deep, meaningful insights about the communities you serve and their tastes from location to location, utilizing your valuable shelf space for the products that sell best.
- Collect customer information into Magstar’s CRM just by scanning an ID
- Aggregate your sales data from the POS to track trends and seasonality
- Use reporting and analytics to enable and improve distribution planning
- Track the performance of sales and marketing campaigns to see what’s working, ensuring your marketing communications are reaching the right people with the right offers
- Tailor your offerings from store to store, understanding which communities get most excited about which holidays and getting down to granular variations that maximize loyalty and sales and minimize unsold stock
Features Shaped by Real Store Experience
You’re not just any other retailer – your business comes with unique challenges that call for specialized solutions, and Magstar understands that. The solution comes preconfigured with the core fields, reports and automated workflows that all party supply stores need.
Magstar has spent thirty years establishing close relationships with its existing clients in the party supply store industry, driving improvements and changes to give them the best possible technology for their specific needs. It’s through these relationships that we are able to incorporate many industry-specific best practices into our software development.
Sample Features
Boost profits with at-the-register automatic offer suggestions based on loyalty member transaction histories, checking to see if there’s anything currently in store that would appeal to them based on their past purchases.
Maintain the right mix and balance at each individual store by using automated inventory management that orders smaller amounts of slow-selling product and anticipates the days you tend to have high sales volumes, preparing ahead of time. Track a vast number of fields in the customer relationship module, including: Date of Birth (Age and Birthday), Gender and Marital Status, Holidays Celebrated, Associated Accounts (e.g. spouse, friends, children), Company, Purchase History and so on.