MAGSTAR TOTAL RETAIL FOR SPORTING GOOD STORES
Play to Win with Smart Retail Management
Tailored and integrated tools from experts in mid-sized retail
One Connected System for Sports Retail
When your sales, inventory, and accounting tools all work together, it’s easier to manage a sporting goods chain, especially with changing seasons and shifting stock.
Staff can quickly find what customers want, head office gets clear updates from all locations, and shoppers enjoy a smooth and pleasant experience. A connected system also helps prevent errors and keep your business more secure.
How A Connected Retail System Supports Sporting Goods Chains
A comprehensive retail management solution offers benefits across your chain, including:
Know Every Detail, From Size to Specs
Nothing is more important to a sporting goods retailer’s customers than the equipment, apparel and footwear products themselves. You understand that a running shoe is not just a shoe, and we know that too. Magstar’s apparel and equipment product profiles utilize a size and color matrix and are preconfigured to contain the details essential to your operations as a sports retailer, including:
- Sport
- Equipment type
- Garment type
- Size
- Color
- Style
- Designer
Keep Your Best Gear in Stock
By monitoring and ordering inventory using an automated system designed for apparel and footwear users, you can:
- Quickly identify understocked items
- Automate replenishment and distribution
- Accommodate limited space and maximize visibility of best-selling items
- Match inventory to the unique needs and demands of each of your locations
- Order using grid purchasing and grid distribution, taking advantage of Magstar’s cross-application color and size matrix on all products
A Seamless Experience, In Store, Online, or Pickup
The more flexible you can be in how a customer buys from you, the more opportunities you get to sell products and the happier the customer is. Magstar’s Omnichannel ERP solution interfaces with web and mobile solutions and when integrated with all your channels can allow your customers to:
- Browse for items online or on a mobile device and ensure the items they want are in stock in your store for when they come into their preferred location
- Call or go online to place an order to be picked up in store for a size or color not currently in stock
- Pay for items at one location and then pick them up from a different location that did have them in stock
- Create online shopping baskets ahead of time to send to the store and have preassembled and ready to try on by the time they arrive at the indicated location
Style Analysis and Management
Sporting goods retailers aren’t going to stock the exact same product year after year the way other retailers do; in order to track trends and understand local target markets over long periods of time, Magstar provides the ability to perform analytics based on any number of data points.
- Which are your top performing designers?
- Are your customers more motivated by style or by brand name?
- Are certain colors more in demand in specific cities or during certain seasons?
- What consistencies in strong sellers can you find across various brand names?
- Which of your products is best benefited by having a more prominent space in the store?
Plan Around Seasons and Sports
Sell more by gathering deep, meaningful insights about the communities you serve and their tastes from location to location - utilizing your valuable shelf space for the garments that sell best. Your experience tells you that you’ll sell more high heels in the city than you will in a rural area; think of how much more you’ll know by being able to:
- Collect customer information into Magstar’s CRM just by scanning an ID
- Aggregate your sales data from the POS to track sport and apparel trends and seasonalities
- Use reporting and analytics to enable and improve distribution planning
- Track the performance of sales and marketing campaigns to see what’s working, ensuring your marketing communications are reaching the right people with the right styles
- Tailor your offerings from store to store, getting down to granular variations that maximize loyalty within unique communities
- Utilize loyalty programs and gift cards to gather more data and to develop stronger relationships with customers
Sample Features
Boost profits with at-the-register cross-sell offer suggestions based on loyalty member transaction histories, checking to see if there’s anything currently in store that would appeal to them based on their past purchases.
Maintain the right mix and balance at each individual store by using automated inventory management that orders smaller amounts of slow-selling product and anticipates when you’re at risk of running low when an item gets a spike of popularity.
Slice your data however you want to look at it, employing a business intelligence suite that understands sports retailers need to study trends by any number of sport, equipment type, and style-related details and not just by individual products or brands.