Party supply stores are not only specialty businesses but seasonal businesses, with high traffic at several times of year including Christmas, Valentines, and Easter. Of course, the busiest time for these stores is Halloween, when party supply experts supply their visitors not only with decorations but costumes as well. Beyond these official holidays, birthdays, workplace celebrations and other gatherings keep these retailers humming.
For stores intent on helping their customers to celebrate those special moments, excellent customer relationship management is a must. Keeping track of a company’s preferences and making it easier for office managers to quickly pick up the supplies they need ensures that these busy staffers come back for all their workplace party needs. Helping parents to quickly get in and out of the stores with the perfect supplies for their children’s parties can also translate into much gratitude from customers whose word of mouth among other parents can be invaluable to this business.
At busy seasonal times, being able to manage and monitor inventory so that supplies are constantly in stock can help these stores to develop a reputation as the go-to place that always has what customers need on hand. Such a reputation can even be developed across many locations or throughout a franchise. Given the large number of SKUs in this industry, making a diverse inventory transparent at a glance takes the pressure off individual managers, allowing them to focus their attention on customer service. By tracking which items are selling well, managers can also react quickly to increase or decrease their supplies and adjust promotions.