For years we’ve heard about the so-called retail apocalypse as stores close their doors. However, consumers still shop at brick-and-mortar locations, and their in-store shopping exceeds online purchases. A survey by First Insight found that 71% of consumers spend more than $50 shopping in-store compared to 54% shopping online. The same survey found 34% spent more than $100 in the store, and only 21% spent the same online. To win […]
Tag: customer experience
In today’s world of technological convenience, retail customers don’t just want to shop for products; they expect personalized treatment.