5 Ways to Drive Online Shoppers to Your Brick-and-Mortar-Stores

As e-commerce’s popularity continues to expand in retail, brick-and-mortar retailers need to find new ways to drive online shoppers to their physical store locations. While customers have embraced the convenience of online shopping, in-store shopping hasn’t lost all of its appeal. Brick-and-mortar locations offer several benefits over online stores, including the ability to physically interact products, speak to helpful associates and receive personalized attention. The majority of customers are still […]

Experiential Retail
How to Bring Experiential Retail to Your Retail Chain

For years we’ve heard about the so-called retail apocalypse as stores close their doors. However, consumers still shop at brick-and-mortar locations, and their in-store shopping exceeds online purchases. A survey by First Insight found that 71% of consumers spend more than $50 shopping in-store compared to 54% shopping online. The same survey found 34% spent more than $100 in the store, and only 21% spent the same online. To win […]

Omnichannel Inventory Management
How to Sharpen Your Omnichannel Inventory Management

Inventory is the single most important investment for your company. When your inventory works against you rather than for you, it leads to big problems. For retailers of all sizes, omnichannel inventory is growing in popularity. However, for midsized retailers, it’s a necessity to compete with the ecommerce giants. Omnichannel customers are valuable and can offer a good boost to your bottom line, so you must strive for sharpened omnichannel […]

Inventory Precision
Why Inventory Precision Will Help You Drive Sales (and How to Achieve It)

Midsized retailers lacking an accurate inventory run the risk of losing customers, especially if a competitor has the same or a similar product. According to an IBM study, if an item is out of stock, and the store can’t find the item in another location, 72% of customers will switch to a competitor. Keeping an up-to-date inventory is vital, especially as the retail industry continues to evolve. Simply put: If […]

Millennials and Retail Trends
4 Latest Millennial Shopping Trends & How They Can Benefit Your Midsized Retail Chain

No matter where you look, everyone seems to be obsessed with millennials. The reason for that is simple – millennial shopping trends are now influencing the retail market in a very big way. So, who are these millennials, exactly? They are individuals born between 1982 and 2000, as defined by the United States Census Bureau. According to Pew Research Center, they are expected to overtake baby boomers in population in […]